One of the fastest and most effective ways that a business can begin to see immediate returns on their advertising and marketing investment is by looking specifically into SMS marketing. SMS marketing is essentially a business market and connects with a customer via SMS text message. There, they can alert the customer of different specials, deals, or announcements – often before it is presented to the general public.

Especially for smaller businesses, working with an SMS marketing platform can lead to some immediate and substantial returns on investment. Below, we will go over some of the reasons and benefits that can come from working with an established SMS marketing company.

Reason #1. People Regularly Use Their Phones

This may sound like a silly point to mention, but the reality is that people are already using their phones and they are using their phones a lot. In 2020, the U.S. alone sent out over 2.2 trillion SMS messages to one another. Texting and back-and-forth messaging have gone far beyond a fun feature for most people, instead of turning into a way of life.

Why this is important: This is important because it shows that you have a locked-in audience that WILL be exposed to your marketing the moment they give you their number. No matter what, they will have to look at your update or promotion every time you send something out, even if it is only for a moment or two. This means you have as close to a captive audience as possible.

Reason #2. SMS Marketing Is More Direct

Piggy-backing off on the previous reason, you can speak and connect with your audience much more directly than through any other form of marketing and advertisement. This is because, by sending a message directly to their phone, you have created a personalized connection that very few other businesses can replicate through outside means. As an example, while one can connect with a person using a third-party app, the person must initially have that app and have to be logged into that app to see any notifications. SMS marketing hits them directly without worrying about if they are even able to see your message.

Reason #3. They’re Already Pre-Qualified

If you know anything about marketing and advertising, you know that there are prospects that simply aren’t qualified for your product for one reason or another. For example, if you’re a place that sells quality leather bags & belts, you probably don’t want to spend a lot of time marketing yourself to vegans and animal rights enthusiasts. By only marketing yourself to people that have willingly given you their phone number and contact information, you’ve successfully managed to pre-qualify your audience, ensuring that not only are they all interested in what you’re selling, but they’re also interested in you specifically selling what you’re selling.

Knowing Who To Work With

Of course, SMS and MMS marketing in and of itself isn’t enough to see huge returns on your investment. You also want to make sure that your marketing team knows what they’re doing and has a tried and true background in seeing results. As such, while you can take your chances with any marketing company out there, your best bet is to consider more pronounced and established businesses such as textingbase.com which has over 13,000 clients including Bayer, Hello Fresh, UPS, & Farmers Insurance.

By working with the right people, not only will you be certain your messages are going out like they are supposed to, but that the messages are saying what they’re supposed to be saying.